Consumer Goods

Consumer Packages Goods (CPG) are referred to as Fast Moving Consumer Goods or FMCG in India.  India’s CPG market is about $30.5 billion in 2011. Retail sales are delivered via a network of over six million stores, mostly single-location family owned locations.

Amritt India can get western imported product into distribution at the right specialty stores in the major cities. Over 95% of retail stores are not appropriate for imported goods. Demographics, personal taste, incomes and location play a bit part in selecting the right locations to showcase your products. Amrit India can develop your marketing, PR, sale support, incentive and local packaging strategies.